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	<title>Comments on: Promotional Madness</title>
	<link>http://www.sfnovelists.com/2008/02/24/promotional-madness/</link>
	<description>A mutual support group for SF/F Novelists</description>
	<pubDate>Tue, 06 Jan 2009 22:38:49 +0000</pubDate>
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		<title>By: Jim C. Hines</title>
		<link>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2072</link>
		<author>Jim C. Hines</author>
		<pubDate>Tue, 26 Feb 2008 15:09:36 +0000</pubDate>
		<guid>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2072</guid>
		<description>Thanks, Laura!

Probably the best way we have to track real-time numbers is through Bookscan.  Bookscan isn't perfect by a long shot, but it's better than trying to extrapolate from Amazon.  (Bookscan tracks point-of-sale, but doesn't capture all sales.  My guess would be that Bookscan gets roughly 2/3 of my own sales, but that's a complete guess.)

Access is prohibitively expensive for individuals, though.  Most of the time, authors either find a way to do a group account through an organization, or else they buddy up to someone in the industry who already has access.</description>
		<content:encoded><![CDATA[<p>Thanks, Laura!</p>
<p>Probably the best way we have to track real-time numbers is through Bookscan.  Bookscan isn&#8217;t perfect by a long shot, but it&#8217;s better than trying to extrapolate from Amazon.  (Bookscan tracks point-of-sale, but doesn&#8217;t capture all sales.  My guess would be that Bookscan gets roughly 2/3 of my own sales, but that&#8217;s a complete guess.)</p>
<p>Access is prohibitively expensive for individuals, though.  Most of the time, authors either find a way to do a group account through an organization, or else they buddy up to someone in the industry who already has access.</p>
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		<title>By: Laura Reeve</title>
		<link>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2071</link>
		<author>Laura Reeve</author>
		<pubDate>Tue, 26 Feb 2008 14:46:17 +0000</pubDate>
		<guid>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2071</guid>
		<description>Good luck with the book launch event, Jim.  And special thanks to Diane for the link.  I have my first novel coming out from Ace SF in December, and I'm wondering about what sort of promo insanity I should engage in -- that won't suck away the brain cells I need to make the deadlines on the next books.  I'm planning little things that I hope won't cost me too much creative energy: local signings, bookmarks, business cards, attending local conventions (which, luckily, are Denvention 3 and MileHiCon), etc.

That said, I'm curious about how you track the "sales numbers."  I've heard other authors speak of doing this, but how?  My contract says that reports can be requested (begged?) from the publisher and it sounds like they won't be very timely.  Should I ask my editor about how to "follow the numbers," or is this something they don't want authors obsessing about?  How does one get timely data (other than Amazon ratings) about orders and returns?  If anyone can enlighten me on this part of the business, I'd appreciate it.

laura</description>
		<content:encoded><![CDATA[<p>Good luck with the book launch event, Jim.  And special thanks to Diane for the link.  I have my first novel coming out from Ace SF in December, and I&#8217;m wondering about what sort of promo insanity I should engage in &#8212; that won&#8217;t suck away the brain cells I need to make the deadlines on the next books.  I&#8217;m planning little things that I hope won&#8217;t cost me too much creative energy: local signings, bookmarks, business cards, attending local conventions (which, luckily, are Denvention 3 and MileHiCon), etc.</p>
<p>That said, I&#8217;m curious about how you track the &#8220;sales numbers.&#8221;  I&#8217;ve heard other authors speak of doing this, but how?  My contract says that reports can be requested (begged?) from the publisher and it sounds like they won&#8217;t be very timely.  Should I ask my editor about how to &#8220;follow the numbers,&#8221; or is this something they don&#8217;t want authors obsessing about?  How does one get timely data (other than Amazon ratings) about orders and returns?  If anyone can enlighten me on this part of the business, I&#8217;d appreciate it.</p>
<p>laura</p>
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		<title>By: Kelly McCullough</title>
		<link>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2068</link>
		<author>Kelly McCullough</author>
		<pubDate>Mon, 25 Feb 2008 14:43:29 +0000</pubDate>
		<guid>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2068</guid>
		<description>Right there with you, Jim. This is the reason that I only do promotion that entertains me. Blog? Sure, it's fun on its own. Interviews? How cool is it to be one of the voices on the radio! Cons? Did cons before I wrote, would continue to do them if I quit writing. Business cards with my books on them? Business cards with My Books on them! Etc.</description>
		<content:encoded><![CDATA[<p>Right there with you, Jim. This is the reason that I only do promotion that entertains me. Blog? Sure, it&#8217;s fun on its own. Interviews? How cool is it to be one of the voices on the radio! Cons? Did cons before I wrote, would continue to do them if I quit writing. Business cards with my books on them? Business cards with My Books on them! Etc.</p>
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		<title>By: Jim C. Hines</title>
		<link>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2066</link>
		<author>Jim C. Hines</author>
		<pubDate>Mon, 25 Feb 2008 02:20:31 +0000</pubDate>
		<guid>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2066</guid>
		<description>Hm ... I don't know that I'd go that far.  I do think the writer has a fair amount of control.  Not total control, but a lot.

The trouble is, what the writer controls is the story, which is over and done with long before the book is actually published.

But I do believe a good story can overcome mediocre promotion from the publisher, and likewise the publisher can do everything to push a book, but if the book sucks, they're still likely to be disappointed.

I'm definitely with you on the insanity, though.  And so are the voices ;)</description>
		<content:encoded><![CDATA[<p>Hm &#8230; I don&#8217;t know that I&#8217;d go that far.  I do think the writer has a fair amount of control.  Not total control, but a lot.</p>
<p>The trouble is, what the writer controls is the story, which is over and done with long before the book is actually published.</p>
<p>But I do believe a good story can overcome mediocre promotion from the publisher, and likewise the publisher can do everything to push a book, but if the book sucks, they&#8217;re still likely to be disappointed.</p>
<p>I&#8217;m definitely with you on the insanity, though.  And so are the voices <img src='http://www.sfnovelists.com/wordpress/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /></p>
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		<title>By: Karen Wester Newton</title>
		<link>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2065</link>
		<author>Karen Wester Newton</author>
		<pubDate>Sun, 24 Feb 2008 21:31:21 +0000</pubDate>
		<guid>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2065</guid>
		<description>Of course writers are a little bit insane.  Most people who hear voices in their head take medication.  Writers just write down what the voices say!

But I think really what you're saying is writing is a little like making ammunition.  Someone else fires the gun, and you just hope they have good aim.</description>
		<content:encoded><![CDATA[<p>Of course writers are a little bit insane.  Most people who hear voices in their head take medication.  Writers just write down what the voices say!</p>
<p>But I think really what you&#8217;re saying is writing is a little like making ammunition.  Someone else fires the gun, and you just hope they have good aim.</p>
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		<title>By: Jim C. Hines</title>
		<link>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2064</link>
		<author>Jim C. Hines</author>
		<pubDate>Sun, 24 Feb 2008 21:08:43 +0000</pubDate>
		<guid>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2064</guid>
		<description>Di -- I hadn't seen that link, thank you!  That's interesting ... both his thoughts on the usefulness of a blog, and the idea that it's a more useful tool once you've already got 4-5 books and a fanbase.  Also, pbbt! :-P

Mike -- dang, way to make me feel like a slacker.  Congrats on the marathon, good luck on the tenure, and may we both break lots of records with the books.  Personally, I do better with some pressure, so I agree being busy can be a good thing.  Sometimes.  Shoot me an e-mail on the blog thing?  Jim -at- goblinquest.com.</description>
		<content:encoded><![CDATA[<p>Di &#8212; I hadn&#8217;t seen that link, thank you!  That&#8217;s interesting &#8230; both his thoughts on the usefulness of a blog, and the idea that it&#8217;s a more useful tool once you&#8217;ve already got 4-5 books and a fanbase.  Also, pbbt! <img src='http://www.sfnovelists.com/wordpress/wp-includes/images/smilies/icon_razz.gif' alt=':-P' class='wp-smiley' /> </p>
<p>Mike &#8212; dang, way to make me feel like a slacker.  Congrats on the marathon, good luck on the tenure, and may we both break lots of records with the books.  Personally, I do better with some pressure, so I agree being busy can be a good thing.  Sometimes.  Shoot me an e-mail on the blog thing?  Jim -at- goblinquest.com.</p>
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		<title>By: Mike Brotherton</title>
		<link>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2063</link>
		<author>Mike Brotherton</author>
		<pubDate>Sun, 24 Feb 2008 21:04:45 +0000</pubDate>
		<guid>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2063</guid>
		<description>I'm in your boat, too, Jim, with Spider Star officially released the same day as Goblin War.  About all I've been able to manage is regular blogging and getting out some postcards to some conventions.  Tor is good about sending out ARCs, and I've had a number of positive reviews appear already, but I won't see a lot of other major assistance.

I've distracted myself right now with a lot of things, so it's all extra high madness levels, too.  Finished my first marathon earlier today.  Turn 40 next month.  Just went up for tenure at my University as well.  It's all working out fine, so far.  We can all manage a lot more than we think, and being busy is good for us, although only if handling stress isn't too...stressful.

Good luck with the book, and can I have you on my blog the week of March 4?</description>
		<content:encoded><![CDATA[<p>I&#8217;m in your boat, too, Jim, with Spider Star officially released the same day as Goblin War.  About all I&#8217;ve been able to manage is regular blogging and getting out some postcards to some conventions.  Tor is good about sending out ARCs, and I&#8217;ve had a number of positive reviews appear already, but I won&#8217;t see a lot of other major assistance.</p>
<p>I&#8217;ve distracted myself right now with a lot of things, so it&#8217;s all extra high madness levels, too.  Finished my first marathon earlier today.  Turn 40 next month.  Just went up for tenure at my University as well.  It&#8217;s all working out fine, so far.  We can all manage a lot more than we think, and being busy is good for us, although only if handling stress isn&#8217;t too&#8230;stressful.</p>
<p>Good luck with the book, and can I have you on my blog the week of March 4?</p>
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		<title>By: Diana Pharaoh Francis</title>
		<link>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2062</link>
		<author>Diana Pharaoh Francis</author>
		<pubDate>Sun, 24 Feb 2008 20:37:29 +0000</pubDate>
		<guid>http://www.sfnovelists.com/2008/02/24/promotional-madness/#comment-2062</guid>
		<description>Okay, I challenge you on the insanity argument. I posit that you are always insane and that now you've merely escalated. Heh.

So Yes. My brain doesn't do powerless well either. Have you seen this? http://josephinedamian.blogspot.com/2008/01/donald-maass-chronicles-part-1-or-does.html

It's Don Maass's take on some things and I find it very interesting.

Di</description>
		<content:encoded><![CDATA[<p>Okay, I challenge you on the insanity argument. I posit that you are always insane and that now you&#8217;ve merely escalated. Heh.</p>
<p>So Yes. My brain doesn&#8217;t do powerless well either. Have you seen this? <a href="http://josephinedamian.blogspot.com/2008/01/donald-maass-chronicles-part-1-or-does.html" rel="nofollow">http://josephinedamian.blogspot.com/2008/01/donald-maass-chronicles-part-1-or-does.html</a></p>
<p>It&#8217;s Don Maass&#8217;s take on some things and I find it very interesting.</p>
<p>Di</p>
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